This book explores the new applications of established theories or adapts theoretical approaches in order to illuminate behaviour in the field of food. It focuses on social processes at the downstream end of the food chain, processes of distribution and consumption. The book reviews the existing disciplinary approaches to understanding judgements about food taste. It suggests that the quality 'halal' is the result of a social and economic consensus between the different generations and cultures of migrant Muslims as distinct from the non-Muslim majority. Food quality is to be viewed in terms of emergent cognitive paradigms sustained within food product networks that encompass a wide range of social actors with a wide variety of intermediaries, professional and governmental. The creation of the Food Standards Agency (FSA) and the European Food Safety Authority (EFSA) occurred at a juncture when perceptions of policy failure were acknowledged at United Kingdom and European Union governmental levels. The book presents a case study of retailer-led food governance in the UK to examine how different 'quality logics' actually collide in the competitive world of food consumption and production. It argues that concerns around food safety were provoked by the emergence of a new food aesthetic based on 'relationalism' and 'embeddedness'. The book also argues that the study of the arguments and discourses deployed to criticise or otherwise qualify consumption is important to the political morality of consumption.
This book is the result of research on and with sport for development in Zambia over a period of almost ten years. As researchers and co-authors, undertaking this work has been an ongoing learning process and, as such, it has had a significant influence on us, personally and professionally, individually and collectively. We value what we have gained all the more because we have been fortunate that many others have contributed hugely to our work in a multitude of ways. First and foremost, we would like to thank our families for their unstinting support and patience, especially when we have been away from home or consumed in the writing of this book; our gratitude to Hannah, Alastair, Isla and Angus; Bridget, Dora and Moses; Jonny, Jonty and Scarlett; and Guy and Kats.
Throughout our engagement with research in Zambia, we are grateful for the support provided by the various universities that have employed and funded us, as well as the motivation and advice from colleagues in the United Kingdom and elsewhere in academia. We especially thank Peter Warburton, who not only provided the initial impetus (and ongoing drive) for the IDEALS programme but also generously allowed us to accompany it in our first research visit to Zambia in 2006. IDEALS has continued to be supported strongly by UK Sport, who have also managed the funds for some of our research projects, as have International Inspiration. The encouragement and expertise of Catherine Sweet, Ollie Dudfield, Nick Pink, Joanna Knight and Clare Barrell from UK Sport have been invaluable throughout our work in Zambia and in sport for development elsewhere. Across many of our visits to Zambia, we have been accompanied by colleagues who have not only contributed to the research but have been wonderful travelling companions: Alan Grattan, Joe Bancroft, Julie Fimusamni, Ian Sadler, Jonathan Magee, Louise Mansfield, Mandy Asghar, Mark Dransfield, Megan Chawansky, Sarah Palmer-Felgate and Shane Collins. We are also very appreciative of the forbearance of series editor John Horne in waiting for this book over a period of time during which not only did our ideas and writing crystalize but our academic and personal circumstances changed repeatedly.
Most importantly, however, our research would not have been possible without the contributions of the great number of Zambians with whom we have worked and spent time. Alice Saili, Sylvester Mbewe and Rhoda Banda Ndalama helped make arrangements for our visits and research, during which numerous young people and adults were willing to share their perspectives on their lives, work, communities and country with us. Some we spoke to on only a single occasion, others we have been in close touch with throughout the period of our research: we are indebted to you all for the warmth of your welcome and your support for our work. We hope that we have done your contributions justice and that you can identify some aspects of your work and engagement with Zambian sport for development in this book.
We must give special thanks to those with whom we have worked particularly closely across several research projects, who have repeatedly offered their advice, insights and company, among them Annie Namukanga, George Kakomwe, Greg Shikombelo, Nyachi Muzeya and Sharon Musdeke. We are also indebted to the founders and leaders of the EduSport Foundation and Sport in Action, Clement Chileshe, Frankson Mushindu, Oscar Mwaanga and Michael Mwaango, whose encouragement and knowledge have always been invaluable to us.
These words cannot do full justice to everything that our involvement in Zambia has given us – our heartfelt thanks go not only to those named here but also to the countless others who have contributed to our experiences and this book.