This book explores the new applications of established theories or adapts theoretical approaches in order to illuminate behaviour in the field of food. It focuses on social processes at the downstream end of the food chain, processes of distribution and consumption. The book reviews the existing disciplinary approaches to understanding judgements about food taste. It suggests that the quality 'halal' is the result of a social and economic consensus between the different generations and cultures of migrant Muslims as distinct from the non-Muslim majority. Food quality is to be viewed in terms of emergent cognitive paradigms sustained within food product networks that encompass a wide range of social actors with a wide variety of intermediaries, professional and governmental. The creation of the Food Standards Agency (FSA) and the European Food Safety Authority (EFSA) occurred at a juncture when perceptions of policy failure were acknowledged at United Kingdom and European Union governmental levels. The book presents a case study of retailer-led food governance in the UK to examine how different 'quality logics' actually collide in the competitive world of food consumption and production. It argues that concerns around food safety were provoked by the emergence of a new food aesthetic based on 'relationalism' and 'embeddedness'. The book also argues that the study of the arguments and discourses deployed to criticise or otherwise qualify consumption is important to the political morality of consumption.
We first acknowledge the support offered through a Social Sciences and Humanities Research Council of Canada Standard Research Grant (funding reference number 410-2008-2749). We cannot overstate the importance of this sort of financial assistance for endeavours such as this one that are time-intensive and aim ultimately for positive social and environmental outcomes.
We would also like to express our immense gratitude to everyone who generously agreed to share their experiences and perspectives on golf and environmental issues with us over the course of our research. Although we have offered our own ‘take’ on these issues in the book, through our work we developed a great deal of respect for the many individuals working in, around, and against the golf industry with particular goals in mind. We hope that our document does justice to the issues that these individuals are concerned with, even if our final arguments and conclusions are not necessarily agreeable to everyone.
We are also grateful for the research assistance we received from Kaitlin Gray, Shawna Lawson, and Liv Yoon – for their hard and thoughtful work on so many of the tasks that are needed for the production of a document like this. Kaitlin, Shawna, and Liv were all students at The University of British Columbia at the time of their involvement with the project.
Of course, we cannot forget to thank our fantastic editor John Horne for the support he provided from the book proposal stage through to its completion. We are also greatly appreciative of John’s outstanding leadership in general in the excellent Globalizing Sport Studies book series. Gratitude is owed here to those at Manchester University Press who agreed to publish this manuscript and offered help in a range of ways throughout the publishing process. Thanks are also owed to those who offered encouraging and insightful reviews of the book proposal and the final draft of the manuscript. We similarly appreciate the excellent copy-editing work of Chris Steel.
Finally, we both acknowledge that none of what we produced here would have been possible without the support of a range people in our lives. Brian would like to thank Desiree for her consistent and remarkable love, support, and encouragement (and tolerance during the writing process!) – and Bailey for the daily heart-warming reminders to keep it playful and real. He’d also like to express gratitude to his Mom and Dad, who fostered his interest and ongoing appreciation of golf – an appreciation that is at the core of Brian’s pursuit of ‘better’ (i.e. more socially and environmentally friendly) golf. Brad would like to thank Katie for her unwavering love and support and her inspirational strength and work ethic, and Theo for giving new insight into life. Huge thanks are owed as well to Brad’s Mom and Dad for that first set of irons (never quite used correctly) and for being a constant source of comfort and guidance. Thanks too to Rob, Scott, Suneeta, and Brad’s friends for being supportive without fail and for entertaining matters both trivial and important over the years.