Three main types of qualitative research methods were used within the EQUIP programme of work and these form the focus of this chapter: in-depth interviews, focus groups and observations. Throughout the chapter, the authors look at allied publications resulting from EQUIP as a way of providing examples of real life research to support the description of the methodological approaches provided. This chapter presents the three types of qualitative research methods, discusses the factors that influence the choice of research method, and gives practical advice on how to utilise qualitative research methods.