Theorising food quality
Some key issues in understanding its competitive production and regulation
in Qualities of food

This chapter re-examines some of the key issues associated with the production and regulation of food quality. It examines the growing significance of 'short supply chains', with reference to some Europe-wide evidence. The chapter argues that it is necessary to examine the wider context of governance and consumer relations within which corporate retailers are engaged. It attempts to conceptualise the diversity and impacts of short food supply chains (SFSCs). These are bounded by the competing private sector and regulatory forces associated with retailer-led food governance. This competitive dialectic, played out in EU member states like the UK, is in part centred on the battleground of 'quality'. The chapter also presents a case study of retailer-led food governance in the UK to examine how different 'quality logics' actually collide in the competitive world of food consumption and production.

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