This chapter analyses the content and evaluates the significance of the discourse of 'the Third Way', disseminated by the New Labour Government. At the heart of New Labour's Third Way is the claim that economic efficiency and social justice can be symbiotic. The chapter argues that the articulation of a particular concept of citizenship is a crucial element of the framework that New Labour believes is necessary in order to achieve this. During 1995 there was an important development in Tony Blair's articulation of a concept of citizenship. Anthony Giddens's work has been utilised by Blair as support from a prominent member of the academy for positions that Blair had already established, rather than being an influence shaping new approaches. The chapter argues that 'stakeholding' was utilised as a brand name for its agenda until it was dropped because of its policy implications.