The chapter examines the Swedish media debate around the animated children’s film Liten Skär och Alla Små Brokiga [Little Pink and The Motley Crew] (Stina Wirsén, Sweden 2012). It focuses particularly on the ways in which the film’s pickaninny figure, Little Heart, and the hurtfulness of this stereotype were discussed and contested in the context of Swedish exceptionalism, where Sweden imagines itself as a raceless, tolerant country, supposedly less affected by postcolonial relations than other nations. The author reflects on the debate partly from an autoethnographical perspective, shedding light on the simultaneous invitation to participate and silencing of black voices in the debate. The chapter argues that the debate ended up producing a sense of white fragility as a priority instead of dealing with anti-black racism, its consequences for black people, and its ongoing maintenance through representation. Drawing on afro-pessimist scholarship, the chapter elucidates the ways in which blackness and black life have become contested, unfathomable objects in Swedish mainstream media debates.