The United States Peace Corps in the early 1960s

This chapter focuses on the United States Peace Corp and explores the nature and effects of the Peace Corps’ publicity, media and popular culture portrayals during the 1960s. It shows how the Peace Corps rendered international development into a topic for mainstream discussion and public engagement, and traces some of the political outcomes of this publicity. By focusing on volunteers’ altruistic intentions Peace Corps publicity portrayed international development as a humanitarian project. Presenting US intervention as a positive expression of American altruism, the Peace Corps helped popularise the view that America had a responsibility to modernise the ‘underdeveloped’ nations of the world. This chapter argues that, by privileging American viewpoints and eliding competing visions, Peace Corps publicity helped normalise the logic of intervention.

in Global humanitarianism and media culture