This chapter considers the limitations of political consumerism as a channel for a humanitarian impulse and explores whether the everyday practice of consumption can be a space of care and concern for international justice. Analysing the consumption of children’s toys and the online discussions of boycotting ‘unsafe’ toys, the chapter explores how a neoliberal parenting culture in the West, which promotes a highly individualised and intensive model of parenting, affects a more universal and collective call for a global international humanitarianism. While social media provides opportunities to share and discuss information about toy safety, it is argued that emotion is an important part of humanitarian mobilisation, and that the emotions of consumption are often thwarted by the identity politics of consumption.

in Global humanitarianism and media culture