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Edited by: Paul Grainge

As a technology able to picture and embody the temporality of the past, cinema has become central to the mediation of memory in modern cultural life. The memory of film scenes and movies screens, cinema and cinema-going, has become integral to the placement and location of film within the cultural imagination of this century and the last. This book is a sustained, interdisciplinary perspective on memory and film from early cinema to the present. The first section examines the relationship between official and popular history and the constitution of memory narratives in and around the production and consumption of American cinema. The second section examines the politics of memory in a series of chapters that take as their focus three pivotal sites of national conflict in postwar America. This includes the war in Vietnam, American race relations and the Civil Rights Movement, and the history of marginality in the geographic and cultural borderlands of the US. The book explores the articulation of Vietnam. The final section concentrates on the issue of mediation; it explores how technological and semiotic shifts in the cultural terrain have influenced the coding and experience of memory in contemporary cinema. It considers both the presence of music and colour in nostalgia films of the 1990s and the impact of digital and video technologies on the representational determinants of mediated memory. The book also examines the stakes of cultural remembering in the United States and the means by which memory has been figured through Hollywood cinema.

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Introduction

Memory and popular film

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Paul Grainge

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book considers memory as a specific framework for the study of popular film, intervening in growing debates about the status and function of memory in cultural life and discourse. It examines the relationship between official and popular history and the constitution of memory narratives in and around the production and consumption of American cinema. The book explores the political stakes of cinematic discourse in its production of national memory. It also examines the discursive and institutional apparatus that has come to support the memory of Classic Hollywood in British cultural life. The book also considers both the presence of music and colour in nostalgia films of the 1990s and the impact of digital and video technologies on the representational determinants of mediated memory.

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Colouring the past

Pleasantville and the textuality of media memory

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Paul Grainge

This chapter considers a cultural and theoretical development in the discussion of memory crisis, especially as it bears upon the notional 'amnesia' that has been associated with digital technology in, and as part of, the culture of postmodernism. It examines Pleasantville, a film that reframes the relationship between colourisation and cultural remembrance in a period where 'digital cinema' had become a sophisticated media genre. Dramatising the incursions of a colour present into a black and white past, Pleasantville creates a narrative based on the cultural apotheosis, 'not everything is as simple as black and white'. In the case of Pleasantville, this transcoding centres upon a liberal discourse focused on the rejuvenation of the 1960s. Discursively, the film intervenes in political debates about the status of the 1960s, reclaiming the decade as a positive metaphor against the more reactionary 'memories' of the period advanced in films like Forrest Gump.