4 In the year the Lexus car was launched, one model alone sold more vehicles in the US
than the entire range of Mercedes models (Hancké, 1997).
5 The Ordo-liberal theory of the social market is broadly derived from the works of two
groups of theorists: the Ordo-liberal economists and lawyers of the Freiburg school,
notably Walter Eucken and Franz Böhm and the more sociological approaches of Alfred
Müller-Armack, Wilhelm Röpke and Alexander Rüstow. The central contribution of
these schools of thought is the notion that, far from representing a spontaneous and