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also suggests here, in his allusion to the demise of the coal industry, that the material operations and cultural consequences of globalisation mean that we cannot think of the margins in purely cultural terms. We have to engage with economic and sociological factors. As I have argued elsewhere (1997), both Jenkins and Minhinnick can be seen as responding to the transition in the 1970s and 1980s from modernity to postmodernity. By postmodernity, I mean the quite evident shift at this Norquay_07_Ch6 109 22/3/02, 9:58 am 110 Cultural negotiations time from an