, 258, note 36). Intended to be pejorative, the term was undoubtedly inspired by the philosophers Max Horkheimer and Theodor W. Adorno, of the Frankfurt School, who formulated the concept “culture industry” in the 1940s. Horkheimer and Adorno used it about American popularculture with its films, radio, and magazines, which they viewed as solely profit-seeking; according to them, these manifestations of popularculture were standardised, commercial, conformist, and banal, and they manipulated and passivised the masses (Horkheimer & Adorno 1947 (German): 144ff; 2002
Feyerabend and his anarchist (or neoliberal) programme (Holtorf 2000 ; 2005 ; 2010 ). Feyerabend argued for a consistent “political relativism”; but in contrast to Holtorf, he explicitly rejected “philosophical relativism”, which is the view that all traditions, theories, and ideas are equivalent (Feyerabend 1978 : 82f).
Archaeology becomes part of a borderless popularculture in which people make a virtue of necessity or a virtue of a choice of political path. It is “tittytainment”, a mixture of (breast) feeding and entertainment, bread and circuses, for the great
among the seven original wonders of Antiquity (www.new7wonders.com).
Not unexpectedly, voters chose much-visited tourist destinations and national monuments in populous countries which, with one exception, already had World Heritage status: the statue of Jesus Christ received it in 2012 (WHL 1100, 2012). Consequently, no great difference can be observed between what is accepted in UNESCO by national representatives and experts and what people think more generally. High culture and popularculture coincide, but the reason for that may be that the selection involved