Search results

You are looking at 1 - 4 of 4 items for :

  • "Visual culture" x
  • Manchester History of Medicine x
Clear All
Open Access (free)
Teaching ‘relaxed living’ in post-war Britain
Ayesha Nathoo

chapter analyses the processes by which neuromuscular relaxation functioned and proliferated as a taught practice. It is a study of health communication, education and management, which pays attention to material and audio-visual cultures and uncovers the mechanisms, expectations and consequences of teaching and learning relaxation. Whereas state-sponsored public health campaigns relating to smoking, alcohol, diet and exercise have been well documented by historians, the processes by which stress-management strategies were contemporaneously popularised and consumed have

in Balancing the self
Dr Williams’ Pink Pills for Pale People and the hybrid pathways of Chinese modernity
Alice Tsay

and geographical setting have tended to focus on the development during this period of a multivalent visual culture that promoted an aspirational or fictive reality. Tani Barlow claims that the ‘sexy girl iconography’ in 1920s and 1930s Shanghai presents ‘the fantasy of modern social life in the colonial modern arena’ even through products as mundane as insect repellent. 5 In Selling Happiness , Ellen Johnston Laing similarly argues for the role of calendar posters in transforming the visual culture of Shanghai and

in Progress and pathology
Visualising obesity as a public health concern in 1970s and 1980s Britain
Jane Hand

for health education to make more effective use of the mass media so that campaigns could productively influence individuals to act on the advice given and demonstrate ‘self-discipline’ in controlling their behaviours. 6 The centrality of mass media techniques to the construction of the new public health ensured that visual communication techniques became valued tools of persuasion. Visual culture has much to offer historical examinations of public health. Historians of visual culture and medicine

in Balancing the self
Open Access (free)
Balancing the self in the twentieth century
Mark Jackson and Martin D. Moore

neuromuscular relaxation as safe, effective, drug-free therapies for conditions ranging from high blood pressure to migraine, labour pain and anxiety. However, the therapeutic efficacy of relaxation techniques relied on them being expertly taught, conscientiously learned and persistently practised. This chapter focuses on the pedagogy of twentieth-century therapeutic relaxation methods in Britain, paying particular attention to their material and audio-visual culture. Relaxation instruction and ideology were communicated through numerous channels including self-help books

in Balancing the self