the same time: The point of history is to understand the present through the past, and to understand the past through the present (Bloch 1949 (French): 11ff; 1992 (English): 32ff). However, Bloch refrained from planning to understand, let alone control, the future.
An alternative to analysing motives, justifications, and values, or criticising practice – that is, an alternative to looking backwards – can be to work towards new goals. An archaeological activism and a reorientation, in which the public is a co-creator, emerges as a constructive counter-reaction to
artist Ai Weiwei was involved in its design, but his political activism may prove an obstacle. As yet, none of these examples appears on a tentative World Heritage list.
In fact, most of the World Heritage sites – or, at any rate, most of the cultural ones – may be connected to the concept of modernity, since they were once modern in the sense of constituting something new in their own present. For example, one of the very first World Heritage sites on the list is Chartres Cathedral (WHL 81bis, 1979, 2009) in France, where the Gothic building style of the twelfth