Iain Lindsey, Tess Kay, Ruth Jeanes, and Davies Banda
than single studies offer.
Throughout the book, we attempt to develop understanding of SfD
within Zambia by positioning our local studies in relation to analysis of SfD
as a globalphenomenon. This analysis commences in Chapter 1 , which considers global and international
dimensions of SfD and reviews the burgeoning literature that has emerged
alongside it. The chapter examines the global emergence of the SfD
‘movement’ and its alignment with
successful maintenance of a patriarchal, ageist temporal order. In other
words, the temporal market rhetoric is presented as connected to the individualized
decisions of the male consumer, and decontextualizes these decisions from its patriarchal tone.
This outlook is instilled with strong overtones of panic and blame. For instance,
this tone is vividly illustrated when single women are accused of being “too selective,” as well as in the popular demographic discourses discussed earlier. Marking
single women as being too selective appears to be a globalphenomenon, whereby