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A cognitive perspective
Gilles Allaire

Qualities of food From a standard economics point of view, the gains from comparability, both private and social, are the driving force for standardisation (Katz and Shapiro 1985), supported by positive network externalities. The setting up of standards and the referencing of activities and products form the baseline process for the globalisation of technical systems and market extension. They are also a normative basis for economic theory. In the basic framework of the theory of market competition, goods are homogeneous, meaning that they are perfectly known as distinct

in Qualities of food