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Purchasing, consumption and innovation
Ken Green, Barbara Morton, and Steve New

technological, market and organisational change, Chichester, Wiley. Veblen, T. (1899), The Theory of the Leisure Class, New York, Macmillan. Vergragt, P., and van der Wel, M. (1998), ‘Backcasting: an example of sustainable washing’, in Roome, N. (ed.), Sustainability Strategies for Industry: the future of corporate practice, Washington DC, Island Press. Wagner, S. A. (1997), Understanding Green Consumer Behaviour, London, Routledge. Warde, A. (1997), Consumption, Food and Taste, London, Sage. Webster, F. E. (1965), ‘Modelling the industrial buying process’, Journal of

in Innovation by demand