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The production of sports media broadcasts
Roslyn Kerr

able to instantly respond to users’ needs and consequently improve the digital platform. The digital technology, ‘technology people’ and users all contributed equally to the improvement of the prototype. As previously discussed, one of the largest changes in moving from analogue to digital was the way that, with the digital platform, production and broadcasting could be undertaken simultaneously. This technological shift resulted in two groups working together who had not done so before, and Liang ( 2013 , p

in Sport and technology