growing influence of ‘behaviouraleconomics’ ( Alcock, 2016 ). Before its sobering
escape into the wild, as evinced in the Trump election and Brexit referendum ( Cadwalladr, 2017 ), behaviouraleconomics had been
popularised as ‘nudge politics’. Despite raising democratic concerns in targeting
the sub-conscious, it has found favour among many Western governments. 5 Behaviouraleconomics operationalises late-capitalism’s logistical requirement for
people and things to be in the right place at the right time 24/7 ( Srnicek, 2016 ). Humanitarian
literature does not seem to be surprising, since they present rather
large challenges to standard consumption and preference theory.
However, Kelvin Lancaster (1966) managed to fit the adoption of new
consumer goods within a neoclassical framework. In the next section his
approach is assessed and related to recent approaches addressing the same
phenomenon from a behaviouraleconomics perspective, allowing for preference change. While preference change no longer seems to be a non-issue
for economists, the question for the biological foundations enabling and
competition authority chair Lord Currie
At the heart of behaviouraleconomics is the
insight that ordinary consumers do not behave as the so-called
perfectly rational consumer of neoclassical economics …
Thus, for example:
applications tools) accounted for 37 per cent of all software
revenues in the UK, compared to 32 per cent for all of Europe.
In the UK these are magazines such as PC World.
Athreye, S. S. (2001) ‘Competition, rivalry and innovative behaviour’, Economics of
Innovation and New Technology, 10(1), pp. 1–22.
Grindley, P. (1996), ‘The future of the software industry in the United Kingdom: the
limitations of independent production’, in Mowery, D. C. (ed.), The International
Software Industry: A Comparative Study of Industry Evolution and Structure, New
York and Oxford
), ‘Statistical mechanics approaches to socioeconomic behaviour’, in Arthur, W. B., Durlauf, S. N., and Lane, D. (eds), The Economy as a Complex Evolving System II, Redwood City CA, Addison-Wesley.
Earl, P. E. (1986), Lifestyle Economics: consumer behaviour in a turbulent world,
Earl, P. E., ed. (1988a), Psychological Economics: development, tensions, prospects,
Boston MA, Kluwer.
Earl, P. E., ed. (1988b), BehaviouralEconomics, Aldershot, Elgar.
Epstein, J. M., and Axtell, R. L. (1996), Growing Artificial Societies: social science
from the bottom up
traffic management occurs … Developing some basic
principles around transparency, and ensuring that operators and
ISPs comply with these principles, is consistent with our
broader functions and duties as a sector regulator. 39
The analysis of behavioural