Open Access (free)
Some key issues in understanding its competitive production and regulation
Terry Marsden

chap 6 13/8/04 4:23 pm Page 129 6 Theorising food quality: some key issues in understanding its competitive production and regulation Terry Marsden Introduction Recent debates concerning food quality offer an important window on the changing nature of broader social, political and economic relations. Not least, this has reinforced a more serious concern with understanding food consumption processes; through more theorisation and conceptualisation of social and natural factors in the context of wider consumption trends and processes (see Goodman 2002). In

in Qualities of food
Open Access (free)

This book explores the new applications of established theories or adapts theoretical approaches in order to illuminate behaviour in the field of food. It focuses on social processes at the downstream end of the food chain, processes of distribution and consumption. The book reviews the existing disciplinary approaches to understanding judgements about food taste. It suggests that the quality 'halal' is the result of a social and economic consensus between the different generations and cultures of migrant Muslims as distinct from the non-Muslim majority. Food quality is to be viewed in terms of emergent cognitive paradigms sustained within food product networks that encompass a wide range of social actors with a wide variety of intermediaries, professional and governmental. The creation of the Food Standards Agency (FSA) and the European Food Safety Authority (EFSA) occurred at a juncture when perceptions of policy failure were acknowledged at United Kingdom and European Union governmental levels. The book presents a case study of retailer-led food governance in the UK to examine how different 'quality logics' actually collide in the competitive world of food consumption and production. It argues that concerns around food safety were provoked by the emergence of a new food aesthetic based on 'relationalism' and 'embeddedness'. The book also argues that the study of the arguments and discourses deployed to criticise or otherwise qualify consumption is important to the political morality of consumption.

Open Access (free)
A cognitive perspective
Gilles Allaire

chap 3 13/8/04 4:14 pm Page 61 3 Quality in economics: a cognitive perspective1 Gilles Allaire Introduction The importance of food quality issues in the contemporary global context is well established. Since the early 1990s we have seen developments in nutrition, life sciences and biotech programmes; the setting up of food quality standards in Europe as well as in other OECD countries; the heightened focus of the media on food issues and a series of food safety crises. On the market side these trends have included a reconsideration of business strategy on

in Qualities of food
Open Access (free)
Quality and processes of qualification
Mark Harvey, Andrew McMeekin, and Alan Warde

engaging has been the range of views concerning judgement of quality (and how that relates to the processes of qualification). Less consolidation, more fuel for further debate, this most persistent of social science issues, the basis on which hierarchies of judgement are established, is revealed to be highly contested, even within the social sciences: quality as highly contingent or quality as objective attribute. Broadening the food quality question The book has collected together a number of contrasting approaches to quality of food. In adopting particular theoretical

in Qualities of food
David Barling

final break-up of MAFF took place in June 2001, with its remaining responsibilities being reconstructed within a new Department for Environment, Food and Rural Affairs (DEFRA), in the wake of the foot-and-mouth crisis. The political resonance of foot-andmouth as a bio-security threat lay in its impact on the perception of the food quality and economic value of UK and European meat rather than in its animal health implications alone. A further product of the response to policy failure in the UK was a review of the future of farming and food in the UK, called the Curry

in Qualities of food
Open Access (free)
Mark Harvey, Andrew McMeekin, and Alan Warde

constitute the food chain. Food has many qualities which attract public attention. The issue of food quality is widely construed as closely involving the consumer. The problem that has arisen from food crises is described as the decline of consumer trust or confidence. And it is at the points of transfer to and use by consumers that the issue of quality actually bites. New strategies for developing trust, from European Commission (EC) policies designed to increase the openness and transparency of the food chain to attempts to reduce the distance and number of steps between

in Qualities of food
Open Access (free)
Relational reflexivity in the ‘alternative’ food movement
Jonathan Murdoch and Mara Miele

chap 7 13/8/04 4:17 pm Page 156 7 A new aesthetic of food? Relational reflexivity in the ‘alternative’ food movement Jonathan Murdoch and Mara Miele Introduction In recent times, an apparent contradiction between high levels of output and improved food quality has arisen within the food sector. The development of mass food markets, alongside ‘Fordist’ methods of production and their associated economies of scale, has generated unprecedented abundance (Montanari 1994). Yet, at the same time, industrialisation processes have resulted, seemingly, in greater and

in Qualities of food
Discourses, contestation and alternative consumption
Roberta Sassatelli

(through pollution, nuclear power), on animals (animal testing, factory farming), on humans (oppressive regimes, workers’ rights, irresponsible marketing) and ‘extras’, which involve more than one party, such as the use of GMOs. The particularistic, self-interested and instrumental logic of classical comparative tests – witness the ‘ value for money’ approach of successful magazines such as Which? in the UK or Altroconsumo in Italy – is lacking here, though it is exposed. Furthermore, issues most conventionally related to food quality, such as safety and taste, are

in Qualities of food
Brad Millington and Brian Wilson

, and is a point we return to below. Regardless, since the 1970s, IPM has built institutional support on its academic foundations. For example, in 1996 IPM was enshrined in the Food Quality Protection Act, which stated that “Federal agencies shall use integrated pest management techniques in carrying out pest management activities and shall promote integrated pest management through procurement and regulatory policies, and other activities” (cited in Beyond Pesticides, n.d.: 4). Most importantly for these

in The greening of golf
Open Access (free)
Kjell M. Torbiörn

2000 for revamping various EU policies, proposed further cuts in price support for main crops in order to return EU agriculture slowly to the free market and to lower prices for consumers. It further suggested greater reliance on supporting farmers’ incomes, signifying a return to an idea discarded in the 1950s. The new aim would be to help smaller farmers stay on the land and thereby counter the flight to the cities where jobs were now scarcer, and to encourage local food varieties and higher food quality. Reform of the CAP was all the more urgent in view of the

in Destination Europe