Introduction to qualitative data analysis
in A research handbook for patient and public involvement researchers

This chapter provides an explanation of what qualitative data is, and gives examples of different analysis methods and the factors that influence how and why they are chosen. Analysing data by looking for common themes (known as thematic analysis) is one of the most common ways in which researchers approach data they have gathered. There are various criticisms levelled at qualitative analysis including issues relating to validity, reliability and credibility. Researchers can address these through a range of methods including triangulation of data, member validation, careful sampling and transparency of approach.


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