The 1970 general election
in The Labour Governments 1964–70 volume 1

This chapter establishes how the Labour Party approached the 1970 general election and why members responded in the way they did to Labour's decisive rejection by the electorate. The party's failure to secure re-election suggests that it had not adequately come to terms with at least some of the cultural changes fostered by the ‘Golden Age’. The picture was, however, not universally bleak. With that proposition in mind, this chapter reviews how the party approached the 1970 campaign, assesses the result and accounts for Labour's response, one that set it down a path that led to the wilderness years of the 1980s.

The Labour Governments 1964–70 volume 1

Labour and cultural change


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