This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book explains the study of drama as a part of visual culture offers the perfect context for an exploration of pre-modern aesthetic discourse. It focuses on the social meanings of patronage of the visual arts in a discussion of Paulina as patron of Hermione's image in The Winter's Tale. The book also focuses on the ends and aims of 'making' in the Elizabethan imagination. It explores what early modern dramatists and playgoers understood by 'destruction' with reference to Robert Greene's Friar Bacon and Friar Bungay. The book argues that Greene engages with contemporary technological discourses in order to call attention to the brokenness of visual experience. It explores drama as a part of a changing post-Reformation culture in which reception is a key aspect of cultural production.