The introduction provides a detailed survey of existing research in the
media-scandal domain. The author’s own perspectives are introduced, with an
emphasis on ethnological and phenomenological theories which demonstrate the
importance of understanding the scandal as a cultural phenomenon. The
purpose is partly to explore the emotional experience of being the main
figure of a media scandal, partly to study the complex media system that
creates the scandal. What does the scandal feel like for the person who is
affected by it, and what can these emotions teach us about both people and
media? This book brings out more or less forgotten universal human
existential aspects of media scandals, among other things by paying
attention to the emotions of the affected parties.
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