In this part of the book, the analysis of the relationship between the
interpersonal and the mediated dimension of the public scandal is taken a
step further. The chapter shows that these dimensions are more or less
interwoven, a circumstance to which media researchers have not paid much
attention because they have usually chosen to focus on the media themselves,
employing a narrow definition of the ‘media’ concept. The overall question
is: How is a media scandal possible, and through which media is it created?
On close examination, it becomes clear that scandals have been mediated for
centuries, and that general person-to-person conversations about them have
played a notable part in that process. In a historical perspective, the oral
distribution of news should in point of fact be considered a form of
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